They get involved and engaged with the decision makers.

They only ever offer objective opportunities.

They listen without judgement.

It is about questioning and listening and delivering solutions….it is that tricky.

You may not feel it, but they need it….there’s the phrase that ‘you fake it until you make it’, it applies more so in 2012 than ever before.

Clients, staff, partners, prospects are looking for energy, commitment and delivery.

We do need to be happy in our work and passionate about what we deliver.

The surprising thing is so little is needed to start to lift  that  demand.

A little attention, a little inquisitive phone calling and web searching, a little exploratory coffee and discussion with prospects.

It is a little that will get this thing moving. And then the biggest challenge will be finding that extra parking for staff and clients.

The question is how do you make sure you have got them and that they are working to the same goals.

In tough times we sometimes fool ourselves into thinking we can manage two or three of these ourselves…time to lose the hallucinations and recognise that even the best can only do one perhaps two of these things to a competent level…..find and reward the binders, grinders, finders and minders in your life and business.

You will always find good fortune wherever opportunity and preparedness meet.

It is about doing your homework, understanding clients, understanding market trends and exposing yourself to new ideas.

Rarely will you find good fortune in the arms of comfort or familiar surroundings…therefore what are you going to do about becoming less comfortable and more inquisitive?

Action is about knowing who you should be talking to, what their needs are and how your business can solve the issues that they are facing.

It is about doing:

• Pricing surveys.
• Mystery shopping on competitors.
• Mystery shopping on suppliers to check their pricing.
• Calling your top three clients in a morning when you have too much other work to even possibly consider doing it.

These are inconvenient acts that are business building activities.

Deeds not words……

Consider these and plan each working day around actively perusing your goal rather than simply surviving the day.

Survival’s good…it means your hobby, that you survive on the money from, will continue for some time to come.

Planning and executing activities that move you forward…that move you into new activities, new spaces will develop solutions far beyond survival

The clarity of disruptive strategies is that it challenges the existing expectations and deliverables and key market players.

The question is “what’s expected?”

Then be agile, aggressive and thoughtful enough to think about how you can deliver something that is different….in fact difference may be a perception only, yet differences cause good clients, new clients and others to look at your business from a new angle and perhaps recognise offers that were previously hidden under a “sameness” strategy.

The challenge is to talk to new people, visit new markets, and explore new options. If you choose none of these then disruptive strategies will not form part of your success criteria.

Listen to your clients and prospects needs, and tailor a solution that best fits those needs and covers your costs including profits.