You can factor in your research and development, network development, sales team, ongoing service, intellectual property cost, head hours for continuing development and communications plans. We encourage all of our clients to do this, and THEN talk to their best customer about what they’re prepared to pay.


The equation you write must “balance”, otherwise you will need to;

  • Charge more…..
  • Sell more…..
  • Or reduce your “cost of building”