1. Who are you doing this for?
  2. How much money will you lose/invest?
  3. How will you make a difference to your client or prospect?
  4. What are you going to do differently?
  5. Who are the people who you are working with and do they understand their purpose?
  6. Who has done this before…mentors, advisors, friends, colleagues….. buy them a coffee now!
  7. Who will judge you and how?
  8. Are you prepared…but the better question is, what are you expecting?
  9. “Plan B” is to be flexible, fail early and fail often.
  10. See that where there is magic, there is margin.